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View Full Version : Vodaphone and McLaren



daz355
15-12-2005, 08:33 PM
Just read that Vodaphone will be the title sponsor from 2007 onwards.Goodbye Ferrari hello McLaren!!!!!!!!!!

tom
15-12-2005, 08:38 PM
Coincidence that BT won the Fiat group's comms contract recently...?

http://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=27758b49-f3d1-4d41-b1ae-0464b5008909

Nicola
15-12-2005, 10:15 PM
Now I have to cancel my phone contract with Vodaphone...lol

daz355
16-12-2005, 09:38 AM
I'll be changing my bt contract to vodaphone.

tom
16-12-2005, 09:47 AM
I'll be changing my bt contract to vodaphone.
:laugh:

bukem
20-12-2005, 07:55 PM
interesting strategy from Vodafone - they've obviously got someone new in, as the old strategy was to align themselves with global sporting brands with shared equities (namely the colour red) and mass appeal outside of the core sports fan. Ferrari and Man U satisfied all of these criteria, but I'm not sure McLaren have the appeal beyond the sport that Ferrari manage (sorry Daz!). As for Man U, well, rats and sinking ships come to mind...